Client
HDTV
Project duration
Jun 20, 2024
Services
UI/UX design
My Approach
To create a platform that truly serves streaming users, I began by understanding common frustrations such as content overload, difficulty finding shows, slow playback, poor personalization, and confusing subscription processes.
Research & Analysis
I researched leading platforms and ran surveys to uncover user expectations around content discovery, speed, recommendations, and device compatibility. Insights showed users value personalized suggestions, intuitive navigation, fast playback, and clear content organization.
Idea Generation
Based on these insights, I mapped simplified user flows to make finding, watching, and managing content effortless, focusing on personalization and a smooth viewing experience.
Design & Testing
I built prototypes and tested them with real users, uncovering areas to simplify navigation, clarify recommendations, and improve the player interface.
Iteration and Refinement
Through iterative refinement, I optimized layouts, category organization, and playback usability, resulting in a faster, more personalized, and enjoyable streaming experience that enhances content discovery and user engagement.



